Get fresh at Zurich train station
Denner is for everyone – especially for people who like fresh food. But how can we get that message across in a new and different way that will really grab people’s attention? Well, we decided to ask people to harvest the carrots themselves – like nobody has ever seen before: Attached to the claw of what's (at a height of six meters) probably the world’s biggest claw crane, being remotely controlled by a friend.
In teams of two, participants flew through the air at Zurich main station and tried to grab one of five golden carrots. The lucky winners won a year’s worth of shopping at Denner worth CHF 10,000.