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evian - Live young Open

evian

Stan pranks
his fans

evian - Live young Open

evian

Stan pranks
his fans

evian ‹Live young› Open

If you have Stan Wawrinka as your brand ambassador and can count on his presence at an event, you don’t have to worry about attracting a big crowd. Sounds pleasant and practical? Not if you love surprises as much as we do. 

We therefore couldn’t resist a more unconventional approach with evian: We kept the visit of the famous guest under wraps and snuck him unnoticed through the Zurich Main Station, all while the virtual reality tennis tournament evian ‹Live young› Open was already in full swing.

1.1 million video views

1,191 shares

1.1 million video views

1,191 shares

«If I lose against him, I will kick him in the nuts.» 

Stan Wawrinka, while competing against his virtual self in the test run.

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