Breakdancing security guards and a new way of shopping
On a dark Berlin night, pedestrians in Mitte, suddenly felt the ground shake. Little did they know that below, the opening party of the year was taking place.
The new retail concept, Freiraum, is a unique bridge between online and offline. At their new location, we celebrated their coming to Berlin - with cocktails mixed by a world known bartender, a lightning fast portrait artist, creatives from all over the world, a raffle game built into the QR codes and three amazing local artists – one with so much energy that not even the security guard could stand still. The coolest moment of the night was the get-the-look catwalk, Voguing style.