Flirt with the new A-Class.

The perfect couple is aware of what each partner wants and tries to fulfil each other’s needs. This conscious perception is also becoming more important in the communication between people and machines. Mercedes-Benz is taking the connection between drivers and their vehicles to the next level with the launch of the new A-Class and the introduction of MBUX. The adaptive multimedia system can recognise your favourite songs for example or perfectly react to instructions thanks to its revolutionary voice control. The vehicle is therefore your perfect match and loyal everyday companion – you two simply have to meet.

But how can you arrange to hang out? Nowadays, the magic usually starts online. On our campaign website, you could get to know each other better by arranging a date for a test drive or chatting with the A-Class, just as if you were on board the real thing. Meanwhile, your personal preferences were carefully being noted in order to organise the perfect date together. In the whole of Switzerland, six of these perfect dates were given away – each worth CHF 10 000.–. The winners were driven from one personal highlight to the next and had a truly unforgettable experience in the A-Class. For winner Sina from Bern, it was a particularly romantic day – see for yourselves ...