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Mercedes-Benz - Urban. Hunt.

Mercedes-Benz

When will it
catch you?

Mercedes-Benz - Urban. Hunt.

Mercedes-Benz

When will it
catch you?

The Mixed Reality Game Urban. Hunt. 

It is well known, and actually common practice, that a product launch should not solely speak to the target market but should also somehow excite them. At the request of Mercedes-Benz, we took this concept literally – and came up with Urban. Hunt. A mixed reality game as full of adrenaline as a Hitchcock thriller, that motivated thousands of players to relentlessly run through the streets and set entire cities in motion. With the Mercedes-Benz as the “Hunter” close on their heels, the players all shared the same goal: to be the last one in the game and to take the ‹Hunter› home as their prize.

In total, players covered more than 40,000 km. 

«Ad went viral.»
Ads of the World

In total, players covered more than 40,000 km.

«Ad went viral.»
Ads of the World

13'000
players

«It was totally cool - you should do this again soon!» 

Player Akbas

13,000
players

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Looking at a website on your mobile device in landscape mode, even though the vertical option would be much more convenient and most websites are optimized for it.