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Volvic - Street Food Festival

Volvic

A ROUND-THE-WORLD TRIP
FOR THE SENSES

Volvic - Street Food Festival

Volvic

A ROUND-THE-WORLD TRIP
FOR THE SENSES

The new Volvic teas at the Street Food Festival

Lovingly decorated stands, garlands and colourful fairy lights dominate the scene at the Street Food Festival in Zurich. Food sellers that want to really stand out among here need to create a new and unexpected festival experience for visitors. We had a lot of fun creating such an experience for the launch of the three new exotic organic teas from Volvic.

Did you know that Volvic means “land of volcanoes”? The water was given this name as its source is located in a mountain range of extinct volcanoes. The story about the origin of the three new organic teas gave us the inspiration to create the Volvic Volcano World. The main feature and visual highlight of the experience were two towers connected via a rope bridge that provided a wonderful view out across the entire festival. Those with a thirst for adventure had the opportunity to head out on an expedition based on the current Volvic slogan “Find Your Volcano” and experience the volcanic regions of Piton de la Fournaise on Reunion island, Mount Kilimanjaro in Tanzania and Eyjafjallajökull in Iceland. People also had a great time relaxing, chilling out and enjoying the Street Food Festival in the cosy relaxation zone.

One of the biggest challenges was perfectly integrating the Volvic brand into the surroundings of the Street Food Festival. Reading corners and travel talks fuelled visitors’ thirst for travel, and they were also drawn by the chance to win a trip to Reunion island.

“Dear Volvic team, thank you for a great evening yesterday – it really was perfect and unique.”

Sandra, winner of Win a Dinner

With the daily Win a Dinner competition, they also had the chance to win a romantic dinner in one of the towers designed to resemble the volcano regions and spend the evening above JEFF’s Volvic Volcano World.

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