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Zürich Tourismus - FOOD QUIZ

Zürich Tourismus

A CLEVER WAY
TO WHET PEOPLE’S
APPETITE FOR ZURICH

Zürich Tourismus - FOOD QUIZ

Zürich Tourismus

A CLEVER WAY
TO WHET PEOPLE’S
APPETITE FOR ZURICH

What food type are you? 

Amazing mountains, amazing landscapes and amazing amounts of snow. Sure, sounds amazing. But right now it is food tourism that is really on trend. But how can you whet people’s appetite for Zurich? It was this question that led Zurich Tourism to issue a call for pitches, which led us to start cooking up some delicious ideas. We ended up preparing an innovative online test based on the world’s first search engine for taste preferences that serves up a personal profile and Zurich restaurant recommendations to suit the user’s taste.

This is also a fun way to find out that the Swiss city is also a mecca for foodies and connoisseurs of fine cuisine. The test works out the user’s tastes by showing them 16 sets of 2 images and asking them to choose the one that best suits their tastes. The personalised results, which also include an insight into the user’s personality and some recommendations for things to do in the region – take the form of one of six amusing animal characters. So whoever wants to find out if they are more Lusty Lion than Harmonious Hedgehog should head to foodquiz.ch and try out the test for themselves.


Full house: With around 50,000 participants, we could have easily filled a pretty large football stadium.

High-class Michelin-starred cuisine or food-truck feast? The test is not just interesting for tourists and people travelling on business – it also allows locals to discover the culinary variety their city has to offer.

The scientific basis for the test evaluation was provided by ETH start-up Joixes Lab, who specialise in taste research and developed the sophisticated algorithm for the search engine.

An appetite for more: A total of 91% of people who started the quiz finished it. This is really a great result for this type of test, and it shows that the test was easy and entertaining, and made those who took it hungry for the results.

The scientific basis for the test evaluation was provided by ETH start-up Joixes Lab, who specialise in taste research and developed the sophisticated algorithm for the search engine.

Full house: With around 50,000 participants, we could have easily filled a pretty large football stadium.

Mobile-Landscape-Browsing-Syndrom (MLBS):

Looking at a website on your mobile device in landscape mode, even though the vertical option would be much more convenient and most websites are optimized for it.